The case of Juventus star Cristiano Ronaldo's rape of an American girl at a Las Vegas hotel nine years ago is still receiving more attention from the media, which in turn has increasingly shifted the image in recent days, affecting both the player and the club, Where Juventus shares fell 10% as news spread about the Portuguese, who denied the charges clearly, which is intended for a $ 200,000 financial compensation by Catherine Mayorga.
The impact of the case will not only be on the courts and legal claims, not even some material compensation, publicized by the court order or hidden from the player's lawyers, but will extend beyond that, Ronaldo's reputation as a trademark after the US company "Nike" issued a statement expressing the Is concerned about what is happening with the player who is linked to a life-long contract with the company for about $ 1 billion to $ 24 million a year - one of three people associated with such types of contracts along with Michael Jordan and LeBron James
Numerically, Ronaldo is the most successful partner in Nike's history.
"Ronaldo is one of the most influential people on the planet. He has benefited enormously from his outreach through social networking sites, which has certainly strengthened his position." This was a statement from Christel Tilton, director of Huckett, an online social interactions measurement firm that confirmed that $ 1 billion A public robbery, in which the player pumped just 474 million dollars into the US company this year by marketing the company's 240 million subscribers in its official accounts on Facebook, Twitter and Instagram. Compared to Macy, who earned $ 53 million for the same year, Ronaldo is a giant T Overall, Ronaldo has been the market for 60 Nike products in 13 seasons, and Huckett believes the player deserves more than $ 1 billion.
"I am a member of this family. It is the best offer I have ever had." Ronaldo pointed to the extent of his association with the American company after a lifetime contract, but he forgot the family syndrome that he launched on Manchester United and then Real Madrid and then left. Even Juventus lost He said that he was his new family. A family term, perhaps its consequences were always separation.
"The behavior of our ambassadors and athletes should be in line with the values of the company," said ESA Sports, , Following an official source in the US company told the Associated Press, Nike has already canceled sponsorship contracts with people who have similar events, such as Philippine boxing champion Mike Bakayo after a statement hostile to homosexuals and described them less than animals.
