Anti-Black Friday campaigns, which come at the end of November each year, are rallying more advocates of "shopping for shopping" by calling for social media to become their new space.
Consumers rush to stores in the United States and Canada, a day after Thanksgiving, which falls on Thursday, November 4, every year.
Opponents of such consumer seasons, for the first time, took part in a protest against Black Friday in 1992, expressing their rejection of what they called "excessive consumption and material thinking," the Independent newspaper reported Friday.
Canadian artist Ted Dave is behind the World No-Day Day campaign and is behind the protests that raised the slogan "Occupy Wall Street" in 2011, which called for a halt to "the greed of capitalists and their power in the state."
Campaigners gathered in San Francisco, California, shouting "Stop shopping, start life" and appealed to their citizens to live a less lavish life.
This year's World No-Day Day campaign calls for people to cut credit card use and encourages shoppers to free themselves from debt.
Some campaign participants wore zombie clothes and roamed consumers around supermarkets to urge them not to be dragged behind their instincts of consumption.
This is not the only black anti-black campaign. There's another similar campaign called "Your Shopping Method" to guide consumers to more "ethical choices" to rationalize consumption.
Despite black-black campaigns, they remain limited. People are still flocking to stores in the United States and Canada, and the phenomenon has recently spread to several countries around the world.
