Apple launched Friday its new smartphone, the iPhone XR, without any fuss or fuss, a huge blow to the smartphone giant.
Unusually, the new phone did not run out of storage, as it usually does when a new iPhone is launched, according to Macworld, the company's product site.
Many have criticized the near-zero changes Apple has made to its new phones, which have been accused of not innovating and developing, and unduly exaggerating prices.
Perhaps the clearest evidence of low demand for iPhones is the illustrations published by the innovative testing center, Citi, based on Google's search results.
The chart showed that Google's search numbers for new iPhones were gradually declining, with each new version appearing, even dropping as standard with the new iPhone XR.
The data showed that people searching for iPhone XR around the world were less than a quarter of that on the iPhone 5 at the time it was released, and less than one-third of the iPhone X search rate at the time of its release last year.
Business Insider says the reasons for the decline in interest in the new iPhone are due to the "maturity" of the smart phone market, with many companies able to shake the throne of the iPhone such as Huawei and Samsung.
Experts also said that one of the reasons for the decline in innovation by the US company, and saturation of the market with iPhone phones.
